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NHS APA Brand & Website

NHS Addictions Provider Alliance

Brightsparks was commissioned by the NHS Addictions Provider Alliance to undertake a significant rebrand and web development project in order to position the Alliance as leaders in the field of addictions. 

The project involved a full brand strategy, creative and positioning exercise as well as development of a comprehensive suite of design assets and brand guidelines. This was then used to develop a new highly attractive website with a wide range of new functions including blog, event booking, event management, integrated CRM, members area and e-commerce. The project was delivered fully within a 3 month timescale.   

“The campaigns have resulted in a significant increase in service user engagement and referrals to the services. We have a fantastic working relationship with Brightsparks and we're very pleased with the results.” 

- Candie Lincoln,
Programme Manager at NHS APA

Key Achievements

18,000+

organic impressions and engagements on NHS APA tweets on the day of the launch alone.

150%+

increase in monthly mailing list sign ups compared to months prior to campaign launch. 

x4

More enquiries about becoming an NHS APA Member in the week of the launch than in the previous 4 years combined. 

Branding | Identity | Website Development | Launch Campaign | Animation | Film | Digital Marketing | Social Media | Influencer Marketing | Print

Brightsparks Office

Unit 3, Millers Yard,

York, YO31 7EB

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Brightsparks is a full service creative agency specialising in behaviour change for social good. We are passionate about working exclusively with social purpose organisations, providing cutting edge digital, marketing and creative services to help them grow and improve their services that make a difference to people’s lives and society.