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Furzey Gardens

Minstead Trust

Brightsparks was asked to design and deliver a digital marketing campaign to encourage new visitors to Furzey Gardens, a social enterprise run by Minstead Trust to provide opportunities for people with learning disabilities. Brightsparks also provided data insights and recommendations as well as social media Pay Per Click campaign training to Minstead Trust as part of the project.

 

The campaign was incredibly successful and Brightsparks has been commissioned to deliver a further three digital campaigns for Minstead Trust.

“It has been brilliant working with Brightsparks on the Pay Per Click (PPC) social media campaign for Furzey Gardens. Brightsparks analysed our existing data and worked with us to develop and refine our audience personas for the campaign. They developed the creative and messaging for the advertising, working collaboratively with us throughout.”

 

“The campaign has worked well and Brightsparks has also provided training, support and recommendations to our team, providing us with the knowledge and tools to continue to deliver successful campaigns for Furzey Gardens every season. Thank you Brightsparks!”

- Matt Stroud, Head of Marketing and Communications at Minstead Trust

Key Achievements

577%

return on investment (ROI) over the six week campaign period.

3254

visitors to the gardens during the six week campaign

3

further digital campaigns commissioned by Minstead Trust

Brightsparks Office

Unit 3, Millers Yard,

York, YO31 7EB

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Brightsparks is a full service creative agency specialising in behaviour change for social good. We are passionate about working exclusively with social purpose organisations, providing cutting edge digital, marketing and creative services to help them grow and improve their services that make a difference to people’s lives and society.