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Brightsparks was asked to design and deliver a digital marketing campaign to encourage new visitors to Furzey Gardens, a social enterprise run by Minstead Trust to provide opportunities for people with learning disabilities. Brightsparks also provided data insights and recommendations as well as social media Pay Per Click campaign training to Minstead Trust as part of the project.
The campaign was incredibly successful and Brightsparks has been commissioned to deliver a further three digital campaigns for Minstead Trust.
“It has been brilliant working with Brightsparks on the Pay Per Click (PPC) social media campaign for Furzey Gardens. Brightsparks analysed our existing data and worked with us to develop and refine our audience personas for the campaign. They developed the creative and messaging for the advertising, working collaboratively with us throughout.”
“The campaign has worked well and Brightsparks has also provided training, support and recommendations to our team, providing us with the knowledge and tools to continue to deliver successful campaigns for Furzey Gardens every season. Thank you Brightsparks!”
- Matt Stroud, Head of Marketing and Communications at Minstead Trust
return on investment (ROI) over the six week campaign period.
visitors to the gardens during the six week campaign
further digital campaigns commissioned by Minstead Trust