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Taking the Fears out of Fostering

Rotherham Metropolitan Borough Council

As part of our work with Rotherham Metropolitan Borough Council on foster carer recruitment, Brightsparks was asked to develop an innovative way to dispel some common myths about fostering and the journey to becoming a new foster carer. 

Brightsparks used the opportunity to build a timely campaign, using Halloween as a theme to create some attractive creative messaging across organic and PPC social media channels. 

"This very timely campaign was incredibly successful in finding an approachable, warm and friendly way to address the common misconceptions and myths around fostering and in changing perceptions. It broke down barriers and led to a huge increase in enquiries about becoming a foster carer."

- Justine Hirst, Fostering Recruitment Manager at Rotherham Metropolitan Borough Council

Key Achievements

1.3m

Over 1.3million social media impressions on campaign content during the one month campaign period

119%

over-performance against initial enquiry target for the month of the campaign

Advertising | Campaign Management | Animation | Digital Marketing | Social Media | Pay Per Click | Behaviour Change | Copywriting | Graphic Design | Content Marketing

Brightsparks Office

Unit 3, Millers Yard,

York, YO31 7EB

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Brightsparks is a full service creative agency specialising in behaviour change for social good. We are passionate about working exclusively with social purpose organisations, providing cutting edge digital, marketing and creative services to help them grow and improve their services that make a difference to people’s lives and society.