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Taking the Fears out of Fostering
Rotherham Metropolitan Borough Council
As part of our work with Rotherham Metropolitan Borough Council on foster carer recruitment, Brightsparks was asked to develop an innovative way to dispel some common myths about fostering and the journey to becoming a new foster carer.
Brightsparks used the opportunity to build a timely campaign, using Halloween as a theme to create some attractive creative messaging across organic and PPC social media channels.
"This very timely campaign was incredibly successful in finding an approachable, warm and friendly way to address the common misconceptions and myths around fostering and in changing perceptions. It broke down barriers and led to a huge increase in enquiries about becoming a foster carer."
- Justine Hirst, Fostering Recruitment Manager at Rotherham Metropolitan Borough Council
Over 1.3million social media impressions on campaign content during the one month campaign period
over-performance against initial enquiry target for the month of the campaign