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RMBC Residential Recruitment

Long-term residential recruitment strategy for Rotherham Metropolitan Borough Council

Introducing a new approach to candidate advocacy, review and recruitment across children’s residential homes in Rotherham.

Client: Rotherham Metropolitan Borough Council (RMBC)

Sector: Residential Recruitment/Social Care Recruitment

Services: Recruitment marketing, recruitment funnel refinement, candidate headhunting

The Challenge

Rotherham Metropolitan Borough Council (RMBC) first started working with us across their residential recruitment in 2021. Their Children’s Services had been rated “Good” across the board by Ofsted. This included a new short breaks provision which has since been rolled out to a functioning home. In order to accommodate an increase in the build and opening of several new homes, RMBC needed a multiple-year recruitment strategy to help support the homes opening.


Brightsparks has been commissioned on a rolling annual basis by RMBC since 2021. A particular struggle faced by Rotherham Metropolitan Borough Council was retention within the residential practitioner role. Within 2024/25 we were commissioned solely to recruit for this deficit in practitioner roles. We wanted to try a new approach to combat the retention problem.

What We Did

Our new contract covered three recruitment sprints to recruit 2-8 roles each. We knew that with high turnover rates across the residential sector, we needed to guarantee engagement with the candidates and offer a high level of recruitment service. We also needed to streamline the recruitment process to avoid drop off due to long periods of consideration, which left candidates open to offers from other employers.


To combat this, we developed a form to document the minimum requirements for the practitioner role, known as a vacancy consultation form. This was walked through in a meeting with RMBC’s service managers. We found this meeting format worked best to populate the vacancy consultation form, as it allowed us to discuss multiple scenarios based on previous CVs we’d seen and had to dismiss for minimum criteria filtering. Instead, we had positive conversations about the equivalent qualifications or experience that could qualify a quality candidate. In the campaign itself, our team was then able to best advocate for candidates who showed relevant experience that was external to a traditional children’s residential setting (e.g. extra-curricular support for children with additional needs, specialist school placements or relevant healthcare/therapeutic settings).


Another improvement we picked up was the introduction of additional questions into our screening call procedure. Previously our recruitment process included a screening call, which we would use to check minimum requirements such as years of experience, access to a car and right to work. An issue RMBC had encountered was that screened candidates weren’t articulate at interview, or couldn’t answer some questions about industry best practice. We started to incorporate more evidence-based questions into screening calls, allowing candidates to showcase their training knowledge, and scenario-based hypothetical questions that helped to ground the candidates’ knowledge in an applied sense. By doing this, we could identify candidates who were “great on paper” but whose knowledge base was limited. Similarly, we could better advocate for candidates whose CVs may not have showcased their wealth of experience.


RMBC previously held fixed interview dates on a monthly basis led to a high drop off rate and low engagement with candidates. We recommended RMBC introduce rolling interviews and candidate review sessions on a weekly basis. After this, the client saw a noted increase in interview attendance. The weekly review also allowed for increased communication between us and RMBC. This meant we could implement active improvements to our screening call approach as each campaign was still live.

The Results

By implementing the above changes, we saw a huge improvement in the quality of candidates. Compared to an expected 50% drop off at each stage of the candidate screening funnel, we saw an increase in candidate quality as below:

  • 62% of screening calls completed were recommended to interview on average.

  • 89% of recommended candidates were taken forward to interview.

  • RMBC reported all roles were filled after carrying out three sprints with our team.

  • Sprint on sprint increase in offers made (4 in sprint 1, 5 in sprint 2, 6 in sprint 3).

  • 100% of Short Breaks Practitioner roles filled within relevant sprint.

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